|





| |
CONSUMERS BUYING DIAMONDS WITH NEW CONFIDENCE,
TECHNOLOGICAL ASSURANCE
Consumers can now see exactly what jewelers see when they examine a diamond
with a revolutionary new diamond viewing system. The DiaView - DiamondView -
Diamond Vieving System allows both the diamond buyer and the jeweler to view
any diamond or gem from any angle, enlarged up to 200 times.
"You can sit with your customers and both can see and discuss the merits of any
diamond you have in stock" . "Together, we can view the diamonds and show makes
diamonds both unique and valuable." Prior to this revolutionary technological
breakthrough, consumers were forced to become experts with jewelers loupes and
microscopes, or simply rely on the word of the jeweler when discussing the
details of a diamond's value.
With DiaView, the diamond can be viewed "Live" on a full color, high definition
television monitor. The diamond's cut, color and clarity can be viewed from any
angle and with DiaView the image can be enlarged up to 200 times. "This allows
us to examine the diamond's inclusions (tiny natural flaws), color, cut clarity
openly and objectively". "No more mystery in diamond buying."
The diamonds being viewed can be process to a full color print for you with our
new thermal printer." This detailed record of a diamond can be used for
appraisals and identification purposes when a diamond is left for repair. Or
you can capture the DiaView image to video.
DiaView -DiamondView - was developed by a retail jeweler and electrical
engineer by training. Frustrated by the lack of an objective and expeditious
way to easily display diamonds lead John to develop the DiaView diamond viewing
system. The DiaView was an instant hit with consumers, leading to manufacture
it and make it available to other jewelers.
"Customers, are fascinated by the picture they get. We've had clients return
several times to view different diamonds, the DiaView creates a very memorable
image. Now I can sit with a client and visually review any gem purchase they're
considering.
"Customers are buying diamonds with more confidence and a visual technical
assurance of the value of the diamond they're getting “ . "There's a extra
measure of reassurance with this system.”
|