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CONSUMERS BUYING DIAMONDS WITH NEW CONFIDENCE, TECHNOLOGICAL ASSURANCE

Consumers can now see exactly what jewelers see when they examine a diamond with a revolutionary new diamond viewing system. The DiaView - DiamondView - Diamond Vieving System allows both the diamond buyer and the jeweler to view any diamond or gem from any angle, enlarged up to 200 times.

"You can sit with your customers and both can see and discuss the merits of any diamond you have in stock" . "Together, we can view the diamonds and show makes diamonds both unique and valuable." Prior to this revolutionary technological breakthrough, consumers were forced to become experts with jewelers loupes and microscopes, or simply rely on the word of the jeweler when discussing the details of a diamond's value.

With DiaView, the diamond can be viewed "Live" on a full color, high definition television monitor. The diamond's cut, color and clarity can be viewed from any angle and with DiaView the image can be enlarged up to 200 times. "This allows us to examine the diamond's inclusions (tiny natural flaws), color, cut clarity openly and objectively". "No more mystery in diamond buying."

The diamonds being viewed can be process to a full color print for you with our new thermal printer." This detailed record of a diamond can be used for appraisals and identification purposes when a diamond is left for repair. Or you can capture the DiaView image to video.

DiaView -DiamondView - was developed by a retail jeweler and electrical engineer by training. Frustrated by the lack of an objective and expeditious way to easily display diamonds lead John to develop the DiaView diamond viewing system. The DiaView was an instant hit with consumers, leading to manufacture it and make it available to other jewelers.

"Customers, are fascinated by the picture they get. We've had clients return several times to view different diamonds, the DiaView creates a very memorable image. Now I can sit with a client and visually review any gem purchase they're considering.

"Customers are buying diamonds with more confidence and a visual technical assurance of the value of the diamond they're getting “ . "There's a extra measure of reassurance with this system.”

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